
Hologistics: Europe accelerates toward zero-emission freight transport
30 March 2026A month dedicated to innovation and sustainable mobility: this is the heart of Iveco Electric Days, the event where the brand presented its electric lineup at the Industrial Village, which was transformed for the occasion into an experiential hub open to customers, partners, and international media. The vehicles are fitted with engines manufactured by FPT Industrial, an Italian company that is part of the Iveco Group.
At the center of the initiative was the company’s industrial strategy focused on the energy transition. CEO Olof Persson outlined a vision based on quality, continuity, and predictability—key elements for guiding the transport sector toward a more sustainable future. This path involves a multi-energy approach: not a single solution, but an offering capable of matching each mission with the most suitable energy source, from electric to other available technologies.
This concept was also emphasized by Luca Sra, President of the Truck Business Unit, who highlighted Iveco’s role as a strategic partner for mobility. The company, he explained, provides a complete ecosystem to support customers throughout the energy transition journey, integrating vehicles, services, and infrastructure.
On the technology front, Marco Liccardo, Chief Technology & Digital Officer, underlined the group’s commitment to developing advanced solutions: from connected services to digital products, and evolving toward vehicles increasingly defined by software and autonomous driving systems.
The event offered participants a hands-on experience of Iveco’s electric range, with test drives and insights into the technologies that are redefining zero-emission transport. It was an opportunity not only to showcase products but also to strengthen dialogue with international stakeholders.
Electric Days thus confirm themselves as a key moment for consolidating relationships and shared visions, with the goal of building a cleaner, more efficient, and future-oriented transport ecosystem.
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