
V2G: electric cars could save Europe €36 billion
25 June 2026Germany’s electric vehicle revolution has found its accelerator. Thanks to a generous and targeted incentive program, millions of motorists are showing growing interest in zero-emission mobility, turning the country into Europe’s leading testing ground for the energy transition on four wheels.
In the first months of 2026, the German electric vehicle market recorded unprecedented growth, supported by public subsidies that can reduce the purchase price of a vehicle by as much as €6,000. This boost is having a tangible impact on consumer choices and reshaping the balance of the entire automotive sector.
The results of a survey conducted for the insurer Huk-Coburg and reported by Automotive News show that the percentage of motorists who switched to electric vehicles rose to 7.5% in the first quarter of the year, compared with 6.3% in the previous three months.
The impact of the incentives is clear: around 20% of respondents stated that the government bonus directly influenced their decision to purchase an electric vehicle, while more than one in ten motorists said they considered this technology for the first time precisely because of the financial support introduced by the government.
Market data also confirm the trend. According to figures from Dataforce, fully electric vehicles accounted for 23.7% of registrations between January and April, a significant increase from the 17.3% recorded during the same period in 2025.
A €3 billion plan
At the heart of this growth is the new support program introduced by the government of Chancellor Friedrich Merz. The scheme, worth a total of €3 billion and valid through 2029, is primarily designed to support low- and middle-income households.
The amount of the subsidy ranges from €1,500 to €6,000 depending on the vehicle purchased and the financial circumstances of the household. The program is not limited to battery-electric vehicles: it also includes plug-in hybrids and range-extender models, thereby expanding the pool of eligible beneficiaries.
Taking into account all vehicle categories covered by the incentives, the market share of potentially subsidized vehicles reached 34.6% during the first four months of 2026, compared with 27.2% a year earlier.
A model for Europe
With sufficient funding to support the purchase of approximately 800,000 vehicles, the German program is emerging as one of the most influential incentive schemes in Europe. If the current growth rate is maintained, Germany could provide a compelling example of how targeted public policies can accelerate the adoption of electric mobility and support the transition toward a more sustainable transport system.
Innovative technologies for the production and recycling of electric and hybrid vehicles for the automotive, transport, and industrial sectors will be showcased at E-Tech Europe 2026, taking place from 7–9 October 2026 at BolognaFiere as part of Urban Tech 2026 – The Urban Technology Show.
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